Cinderfella’s

Cinderfella’s

Cinderfella’s

A branding concept for an artisanal pizza truck

A branding concept for an artisanal pizza truck

A branding concept for an artisanal pizza truck

Branding • Art Direction

Branding • Art Direction

Branding • Art Direction

2018

2018

2018

Introduction

Cinderfella’s Woodfired Pizza was created in Charlotte, North Carolina in 2018 to bring hand-crafted, woodfired pizzas to events from street festivals to weddings.​

Doughs are sourced from a local bakery and cooked in an authentic brick oven, topped with locally sourced ingredients to achieve the freshest flavors all while supporting local businesses.

Objective

Create logo and brand identity that is flexible, fun, and cheerful, reflective of the brand’s name.