Introduction
Summer Camp is a seasonal campaign by No Revisions showcasing curated content on all things marketing, promoting discounted services for a limited time.
The concept behind the campaign was to infuse some exciting color into No Revisions traditional illustrations.
No Revisions' current aesthetic is quite modern, generally minimalistic and uses a limited color palette, making multi-color elements feel at times out of place.
As a solution, I decided to carryover the illustration style into a campaign with it's own identity. All elements together tell a visual story that can live as sections, landing pages, or series of content that still feels on brand. The contrast from No Revisions' typical content helps draw attention to these graphics, forcing users to slow down and engage with Summer Camp's content.
Objective
Create brand identity to be applied across social media, web, email, print assets, and podcast cover art.
Stickers
Banner Asset
Stickers
Social Media Content
