Introduction
woom launched it's second Limited Color Editions in 2023 with the Color Fade collection.
Art direction was led by our European team and the US team translated the designs for our market and messaging needs. I was tasked with creating teaser and launch emails, SMS, landing page banners, and hero assets.
Due to success of our previous Limited Color Edition launch, I worked collaboratively with the Head of US Marketing and copywriters to adapt assets to mimic the previous campaign.
Objective
Create marketing assets for the Limited Color Edition teaser and launch campaigns that create buzz, excitement, and and engagement.
